Dash Drive
Branding / Logo and Van Livery
Branding / Logo and Van Livery
MPAD generated ideas for a logo that was immediately noticeable on their vans and considered giving each van an individual Cornish name. The latter, however, was not considered to be appropriate for the commercial market.
The finished product was a simple ‘D’ logo that incorporated an arrow. This illustrates the rental process – driving away and then returning the vehicle later that day. Furthermore, the use of bold colours and familiar font to their core business emphasised that vehicle rentals were a separate service but within the Dash SW brand.
www.mpad.co.uk
The finished product was a simple ‘D’ logo that incorporated an arrow. This illustrates the rental process – driving away and then returning the vehicle later that day. Furthermore, the use of bold colours and familiar font to their core business emphasised that vehicle rentals were a separate service but within the Dash SW brand.
www.mpad.co.uk
Advert placed at a golf club
